For us, hospitality isn’t merely a service.
It’s a lifestyle.

We’re hospitality veterans turned strategists and designers, who obsess, savor, and love all things hospitality.

Our team brings together an experienced array of marketers, graphic designers, creative directors, interior designers, digital designers, and, at the heart of it all, restaurant professionals. Each project is approached with a customized strategy, ensuring that our design solutions are tailored to the unique needs and vision of every client. Whether launching a new concept or reimagining an existing space, we blend strategy, design, and passion to create environments that inspire both guests and operators alike.

•
200+ Projects to Date
•
90% of our clients rehire us
•
$100 Million completed in renovations
•
ROI: Guarenteed


You might be a first-time restaurateur or a seasoned operator, we’re with you every step of the way. A partner and member of the team.

We roll up our sleeves, we get scrappy, help define the vision and strategize to solve problems and bring brands to life.

“I have difficulty working with people who are only creative, and not practical,” says Paganini. “Either the project is going to cost too much, or something else, like you’re going to design something that’s not effective for operation… Hannah is perfect, because she not only understands flow in the front of the house as a server, but she understands the practicality of things.”
ADRIANO PAGANINI, FOUNDER & CEO BACK OF THE HOUSE
Swipe for more
“I absolutely loved working with the ROY team on the design and build-out of The Riddler in San Francisco and The West Village. Each space was just damn beautiful. From concept to materials to graphics to fixtures, the ROY team always just ‘gets it.” They bring a fresh & modern design sensibility to any space they walk into, and they truly brought my dreams to life. I especially appreciate how practical they are… with their guidance, we were able to build out beautiful restaurants that were also functional for our team..”
Owner, The Riddler
Swipe for more
“As a native New Yorker, renovating Sam’s Anchor Cafe, one of the Bay Area’s most iconic eating establishments – was a daunting task. That was until we had our first design charette with ROY. From the very beginning, they were spiritually aligned with our vision and served as fiduciaries in every step of the process. The product of their work is an invigorated Tiburon Main Street, a magical space, and very happy investors.”
Owner, Sam's Anchor Cafe and Yonder
Swipe for more
“We had an amazing experience using ROY on our restaurant, Mr. Digby’s. From the first meeting, to the mood board, to the first draft of design and materials selection ROY hit the nail on the head. They were extremely organized, professional and responsive. We started our remodel at the onset of the pandemic, so there were many challenges and ROY handled them with grace!”
Owner, Mr. Digby's
Swipe for more
“My favorite part about working with the ROY team was that the design process was more fun that it was stressful. Designing my first restaurant with their team was my favorite part of the whole startup process and we’ve continued to work with them on other design projects throughout the years including a food truck! Continuing to evolve the brand with them has been a really cool and fulfilling experience.”
Cofounder & Managing Partner, Media Noche
Swipe for more