Overview
Brand Identity, Signage & Wayfinding, Brand Collateral, Menu Design
Carmel-by-the-Sea, CA

Chez Noir

Inspired by Coastal European bistros, Chez Noir is a lively, food-centric dining experience with an old world flair in the small enclave of Carmel-by-the-Sea, California.

An absolute jewel box of a project, Chez Noir takes the cake when it comes to combining sophistication, beauty, surprise and delight. The husband and wife team, Jonny and Monique Black approached ROY with a dream they had been thinking about for a long time. Visionaries in their own right, they knew exactly how they wanted the space to feel and hired ROY to help get them there. A playful take on California cool, we knew we did not want the space to feel stuffy, serious or old. An effortless European undertone was critical to its success. The  cream lacquered ceiling with perfectly aged brass lighting radiates the petite  dining room with warmth and intimacy. A bright and energetic  cobalt blue banquette  softens the corners and hugs the space beautifully. The delicate dance of color from the turmeric curtains to the oxblood bar marble create a playfulness that all ages can enjoy. A large custom round booth makes for a beautiful focal point to ground the restaurant and the open, glowy kitchen pass allows the guest to truly feel connected to the culinary aspect of the experience. Rich blue-green handmade tiles surrounded by beautiful hand crafted brass and glass shelves allow the tiny bar to feel cozy and inviting. A heavily veined marble bar top and checkered marble floor are just too good not to want to enjoy a full dinner at. As champagne flows and caviar is consumed, the design of Chez Noir is one to be utterly devoured.

An absolute jewel box of a project, Chez Noir takes the cake when it comes to combining sophistication, beauty, surprise and delight. The husband and wife team, Jonny and Monique Black approached ROY with a dream they had been thinking about for a long time. Visionaries in their own right, they knew exactly how they wanted the space to feel and hired ROY to help get them there. A playful take on California cool, we knew we did not want the space to feel stuffy, serious or old. An effortless European undertone was critical to its success. The  cream lacquered ceiling with perfectly aged brass lighting radiates the petite  dining room with warmth and intimacy. A bright and energetic  cobalt blue banquette  softens the corners and hugs the space beautifully. The delicate dance of color from the turmeric curtains to the oxblood bar marble create a playfulness that all ages can enjoy. A large custom round booth makes for a beautiful focal point to ground the restaurant and the open, glowy kitchen pass allows the guest to truly feel connected to the culinary aspect of the experience. Rich blue-green handmade tiles surrounded by beautiful hand crafted brass and glass shelves allow the tiny bar to feel cozy and inviting. A heavily veined marble bar top and checkered marble floor are just too good not to want to enjoy a full dinner at. As champagne flows and caviar is consumed, the design of Chez Noir is one to be utterly devoured.

In the small town of Carmel-by-the-Sea, Chef Jonathan Black and his sweet family, who are locals of the town, create upscale culinary experiences that change constantly, depending on what incredible ingredients are most prized and in-season at any given time – treasures from the farm and tides. The brand is rooted in that inspiration; A celebration of the natural produce of the land and sea. A true Californian’s dream. It embodies an underrated luxury and is expressed in more traditional touch points throughout the physical environment like hand painted signage and gold leaf lettering.

The logo is a visual combination of European bistro flair rooted in a very Coastal California sensibility. It balances sophistication with approachability. The logo mark is an abstraction of where the rolling hills meet the rolling waves in Carmel-by-the-Sea, California.

In the small town of Carmel-by-the-Sea, Chef Jonathan Black and his sweet family, who are locals of the town, create upscale culinary experiences that change constantly, depending on what incredible ingredients are most prized and in-season at any given time – treasures from the farm and tides. The brand is rooted in that inspiration; A celebration of the natural produce of the land and sea. A true Californian’s dream. It embodies an underrated luxury and is expressed in more traditional touch points throughout the physical environment like hand painted signage and gold leaf lettering.

The logo is a visual combination of European bistro flair rooted in a very Coastal California sensibility. It balances sophistication with approachability. The logo mark is an abstraction of where the rolling hills meet the rolling waves in Carmel-by-the-Sea, California.