A group of women sitting in a bar, wearing fancy dresses, holding fancy cocktails.A beautiful restaurant, with an oyster bar in the foreground and a quiet booth in the background with a fresh bottle of champagne.

200+ projects and counting

• Our Services

•

Strategy and Concept

•

Branding

•

Interior Design

Strategy & Concept
  • Research & Discovery
  • Audience Studies
  • Guest Journey
  • Trendscaping
  • F&B Strategy
  • Pre-Design Exploration
  • Strategic Planning

Discovery
  • Creative Workshops
  • Competitive Analysis
  • Market Research
  • Trendscaping
  • Audience Studies
  • Brand & Design Audits
  • Strategic Planning
Brand Strategy
  • Positioning 
  • Brand Platform 
  • Identify Psychographic
  • Mission 
  • Vision 
  • Values 
  • Personality 
  • Tone And Voice
Naming & Narrative
  • Naming Selection 
  • Narrative 
  • Taglines 
  • Brand Personality
Visual Identity
  • Mood Boards 
  • Logo(s) 
  • Favicon 
  • Typography 
  • Patterns 
  • Color Pallete 
  • Collateral Proof of Concept
Collateral
  • Menu Design & Layout 
  • Collateral Package 
  • Merch Design
  • Branded Touchpoints

Exploratory & Concepting
  • Concept Exploration 
  • Design Research 
  • Moodboards 
  • Design Pillars 
  • Initial Space Planning
Schematic Design
  • Finalize Floor Plans 
  • Build Space In 3d 
  • Apply Conceptual Materials 
  • Establish Budget
Design Development
  • Finalize Floor Plans 
  • Build Space In 3d 
  • Apply Conceptual Materials 
  • Establish Budget
Construction Documentation
  • Draft Plan 
  • Elevations & Details 
  • Finalize Lighting & Finishes 
  • Ffe Schedule 
  • Page Turn
Implementation & Ve
  • Work With Millworkers/ Fabricators For Custom Pieces 
  • Finalize Shop Drawings 
  • Rfi’s 
  • Respec Material/Finishes Etc To Fit Budget 
  • Finalize Budget

We approach every project with a sharp, holistic vision—obsessing over the big picture while fine-tuning the smallest details to craft experiences that leave a lasting mark in guest's lives.

We’re more than a service—we’re a true partner in building and realizing your dream. Scrappy, strategic, and solutions-driven, we tailor every project to your unique needs, cutting through the noise with customized strategies that drive impact. Whether launching something new or refreshing something old, we embed ourselves in your vision, working hand in hand to make things happen.

OUR PROJECTS
Past Clients
“I have difficulty working with people who are only creative, and not practical,” says Paganini. “Either the project is going to cost too much, or something else, like you’re going to design something that’s not effective for operation… Hannah is perfect, because she not only understands flow in the front of the house as a server, but she understands the practicality of things.”
ADRIANO PAGANINI, FOUNDER & CEO BACK OF THE HOUSE
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“I absolutely loved working with the ROY team on the design and build-out of The Riddler in San Francisco and The West Village. Each space was just damn beautiful. From concept to materials to graphics to fixtures, the ROY team always just ‘gets it.” They bring a fresh & modern design sensibility to any space they walk into, and they truly brought my dreams to life. I especially appreciate how practical they are… with their guidance, we were able to build out beautiful restaurants that were also functional for our team..”
Owner, The Riddler
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“As a native New Yorker, renovating Sam’s Anchor Cafe, one of the Bay Area’s most iconic eating establishments – was a daunting task. That was until we had our first design charette with ROY. From the very beginning, they were spiritually aligned with our vision and served as fiduciaries in every step of the process. The product of their work is an invigorated Tiburon Main Street, a magical space, and very happy investors.”
Owner, Sam's Anchor Cafe and Yonder
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“We had an amazing experience using ROY on our restaurant, Mr. Digby’s. From the first meeting, to the mood board, to the first draft of design and materials selection ROY hit the nail on the head. They were extremely organized, professional and responsive. We started our remodel at the onset of the pandemic, so there were many challenges and ROY handled them with grace!”
Owner, Mr. Digby's
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“My favorite part about working with the ROY team was that the design process was more fun that it was stressful. Designing my first restaurant with their team was my favorite part of the whole startup process and we’ve continued to work with them on other design projects throughout the years including a food truck! Continuing to evolve the brand with them has been a really cool and fulfilling experience.”
Cofounder & Managing Partner, Media Noche
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