The Bygone
Texas hill country humble seeks to find laid back modern amenities for locals to enjoy
The Bygone is inspired by another time. It’s a place where you can reconnect with nature and delight in good times with good friends. Swimming and recreating where a new-age nostalgia flows throughout, this roadside resort in the Hill Country is a distinctively Texas experience.
Providing lodging to guests since 1984, this roadside resort continues the fine tradition of Texas hospitality today with updated accommodations and a poolside bar. The logo mark uses the setting/rising sun as a metaphor for days gone by and a reminder to enjoy each one. The simple, square typeface features soft curved corners and a mid-century sensibility. Perfectly perched on the hillside for eye-catching views & cloadwatching afternoons, the graphic color blocking throughout the print collateral is employed to represent this sense of horizon line.