The Loyalty Standard: Crafting Connections

The restaurant industry gets more competitive by the day, and every restaurateur is wondering how to keep customers coming back. With 57% of restaurants offering rewards programs and 41% of consumers influenced by them, the stakes for customer loyalty have never been higher. As technology advances and customer expectations shift, loyalty programs are evolving fast.

There are four main categories of programs:

• “Friends Of”: Loyalty goes beyond transactions. By fostering shared experiences and a sense of belonging, these programs deepen the connection between customers and the restaurant’s team.

• Travel Tips & Trips: For restaurants rooted in cultural heritage, loyalty programs can enhance customer appreciation for their origins.

• Virtual Trips: As the digital world expands, so do loyalty programs. Restaurants are offering virtual cooking classes and wine tastings led by their chefs and sommeliers.

• Pop-Up Posse: Exclusivity is key to keeping loyal customers engaged. Programs that offer members access to pop-up dinners, collaborations with local artisans, and behind-the-scenes tours provide unique experiences that go beyond the usual dining out.

That being said, let’s dive into the innovative ways restaurants are setting new standards and winning over guests.

Leading the Charge: Inspiring Examples