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Chez Noir

Inspired by Coastal European bistros, Chez Noir is a lively, food-centric dining experience with an old world flair in the small enclave of Carmel-by-the-Sea, California.

In the small town of Carmel-by-the-Sea, Chef Jonathan Black and his sweet family, who are locals of the town, create upscale culinary experiences that change constantly, depending on what incredible ingredients are most prized and in-season at any given time – treasures from the farm and tides. The brand is rooted in that inspiration; A celebration of the natural produce of the land and sea. A true Californian’s dream. It embodies an underrated luxury and is expressed in more traditional touch points throughout the physical environment like hand painted signage and gold leaf lettering.

The logo is a visual combination of European bistro flair rooted in a very Coastal California sensibility. It balances sophistication with approachability. The logo mark is an abstraction of where the rolling hills meet the rolling waves in Carmel-by-the-Sea, California.

Graphic Design + Branding
Carmel-by-the-Sea, CA


  • Brand Identity
  • Signage & Wayfinding
  • Brand Collateral
  • Menu Design


— Understated Luxury

— Coastal California meets Paris

— Touches of Bohemia

— Color pops taken from natural surroundings

— Matisse inspired shapes