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Classic Roman architecture shapes a fast casual Pinsa shop not to be confused with your typical classic slice house

Gusto is a fast casual pinsa restaurant located in downtown San Francisco. This small square footage pumps out a surprising number of delicious offerings in a fast casual setting with minimal seating.

The roman inspiration of the gusto concept came directly from the client. He wanted the pinsa, a roman style pizza, to be highlighted and distinguished from what he called “ordinary pizza”. The graphic design and color palette all came out of that and his desire for a richness and lux to be layered into a concept that felt casual and approachable. Dark chocolate brown and a lively olive green was the chosen palette for the interiors and brand along with pops and highlights of black and white.

Graphic Design + Branding
San Francisco, CA


  • Visual identity
  • Brand Collateral
  • Signage and Wayfinding
  • Print Production & Implementation


— Coliseum inspired graphics

— Euro-American approach

— Celebrate the rising sun